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Experience

2025 - present

Product Designer | CX

e& UAE | Dubai, UAE

2024 - 2025

UX/UI Consultant

Freelancer (remote) | Germany & UAE

2023 - 2024

Product Design & Strategy

Saloodo! (DPDHL Group) | Köln, Germany

2021 - 2022

UX Researcher

PlanBlue GmbH | Bremen, Germany

2018 - 2019

UAT Consultant

Etisalat | Dubai, UAE

2014 - 2017

Business Analyst

Allianz Technology SE | Pune, India

Skills

Research

Empirical Research, Semi-structured Interviews, Usability testing, User Testing, Guerrilla testing, Concept testing, Contextual Inquiry, Journey Mapping, Personas, Mental Modeling, Competitor Analysis, Heuristic Evaluation, UX Audits, A/B Testing, Surveys, Affinity Mapping, Thematic Analysis, Design Documentation, Qualitative Research, Card Sorting, Insights Synthesis, Design Systems, AI-assisted Research Synthesis

Design

UX Design, Product Thinking, Experience Strategy, Interaction Design, Information Architecture, Storyboarding, Service Design, Sketching, Wireframing, UX Writing, Conversation Design, Systems Thinking, Microinteraction Design, UI Design, Product Design, Design Strategy, Design Critiques,

Collaboration

Cross-functional Collaboration, Stakeholder Communication, Agile / SCRUM Workflows.

Education

Oct 2020 - Feb 2024

Human Computer Interaction (HCI) | Master’s Degree

Universität Siegen, NRW, Germany

Jun 2002 - May 2005

Foods and Nutrition |
Bachelor's Degree

Maharaja Sayajirao University,

Baroda (GJ), India

Certifications

Google-Build Wireframes and Low-Fidelity Prototypes

Build Wireframes and Low Fidelity Prototypes-

Google

IxDF-HCI

Human Computer Interaction (HCI)-

Interaction Design Foundation (IxDF)

IxDF-MobileUXD

Mobile User Expereince (UX) Design-

Interaction Design Foundation (IxDF)

IBM-EDT

Enterprise Design Thinking Practitioner-

IBM

IBM-AI essentials

Enterprise Design Thinking AI course-

IBM

Anthropic-AIFluency

AI Fluency: Framework & Foundations-

Anthropic

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